And Then Some:
Budgeting for College Students
Design Methodology, 2013
Group Project, DAAP
And Then Some is a stepping stone that motivates people to take action with their financial choices and gives them a simple, personalized budgeting experience. This tool ultimately balances student's wants and needs through a) engaging students in a marketing campaign on and around campus and b) providing them with an online budgeting resource. We chose a very honest, humorous and distinct tone to relate to our audience and grab their attention. To view our complete brand pitch, click here.
Part 1: The Campaign
Creates an engaging print campaign that caters to a college audience by creating clever financial juxtapositions, and using a specific tone.
Emphasizes ability to budget for the student’s wants and needs.
Compels students to reflect and take action with their finances by creating a personal budget.
Part 2: The Budgeting Resource
Creates a user-based web experience that allows students to quickly and easily create a budget.
Provides personalized budget plan for users to incorporate into their lives to achieve financial independence.